Marketing Communications

at school(s) in United States or delivered online/live/on-site/by e-learning

Marketing Communications (Diploma)
Course Format: Blended
School/Trainer: Ashworth University [All Courses]
Training Center(s)/Venue(s): Norcross, Georgia, United States
Jobs & Resumes: Norcross
Houses & Roommates: Norcross

The Marketing Communications Course is comprised of 11 comprehensive lessons. They are easy to follow, yet challenging and stimulating at the same time. Each lesson begins with a subject matter preview and objectives, an introductory note from your instructor and a vocabulary builder of new words and terms. Next comes the reading assignment. Practice exercises help you check and review what ......

Course description>>
 

This course focuses on the latest marketing communication practices, known as integrated marketing communications (IMC), featuring an overview of the major mediums, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts ......

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Communication plans that combine multiple techniques assist in integrating marketing efforts to reach customers. Communication plans can increase brand recognition, identify the target audience and maximize resources via collaboration. A well-thought out communication plan keeps communications focused, incorporates ongoing implementation activities and serves as a marketing tool for group prese......

Course description>>
 

This course encompasses the study of marketing and promotional tools such as advertising, consumer sales promotions, trade sales promotions, direct marketing, packaging, point-of-purchase displays, and other related topics. Students have the opportunity to assess the appropriateness of various promotional tools in fulfilling specific promotional objectives, and gain an understanding of the spec......

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Advertising and other forms of promotion are used to gain competitive advantage by influencing customers and other stakeholders. This course focuses on practical applications of promotion management, such as promotion mix, promotional budgeting, and determination of appropriate messages and media to develop integrated marketing communication strategies....

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This course is a comprehensive and integrated study of strategic planning and marketing communications. Advertising, sales promotion, direct marketing, Internet marketing, personal selling and public relations/publicity are discussed and related to strategic planning. Students will evaluate the relationship between marketing management and marketing communications....

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