Marketing Communications

at school(s) in Wellington or delivered online/live/on-site/by e-learning

Marketing Communications
Course Format: Classroom
School/Trainer: Victoria Management School [All Courses]
Training Center(s)/Venue(s): Wellington, New Zealand
Jobs & Resumes: Wellington
Houses & Roommates: Wellington

The principles of advertising and communications including mass media advertising, sales promotion, direct marketing, and dealing with an advertising agency. This course examines how marketing communications are formulated within a buyer context, and how media elements including direct marketing techniques support the positioning strategy and integrate with the marketing mix. ...

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Successful marketers maximize their sales opportunities by using integrated marketing communications (IMC), which include advertising, personal selling, promotion, direct marketing, public relations, customer relationship management (CRM), and electronic media. In this course, you prepare an integrated marketing communications plan....

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Provides you with the opportunity to carry out a professional practice project in integrated marketing communications. This project may or may not be team based; its output will be an integrated marketing communications plan for an actual product or service, working with the firm or organization. Through research on the product’s marketing strategy current marketing communications problems......

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The graduate certificate in integrated marketing communications (IMC) meets the need for a focused graduate preparation for employment in marketing communications. Leading marketing organizations today are creating and managing their communications in an integrated fashion, with coordination in terms of messages, positioning, and timing, all developed in support of overall organizational object......

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The master of science in integrated marketing communications (IMC) meets the need for a focused graduate education that prepares students for versatile careers in marketing communications. Leading marketing organizations today are creating and managing their communications in an integrated fashion, with coordination in terms of messages, positioning, and timing, all developed in support of over......

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