Marketing Concepts for Business Strategy training school and course directory

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Marketing Concepts for Business Strategy

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Total 1 training course(s) available.

Marketing Concepts for Business Strategy
Course Format: Classroom
School/Trainer: Newcastle Graduate School of Business [All Courses]
Training Center(s)/Venue(s): Newcastle, NSW, Australia
Jobs & Resumes: Newcastle
Houses & Roommates: Newcastle

This short course aims to integrate theory with practice. It provides an introduction to key concepts in strategic marketing, and seeks participants to apply those concepts via group activities. The underlying premise of the course is that business strategy decisions require an analysis of markets and competition and an understanding of perceived customer value. That is, the organisation needs ......

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