Marketing Management

Marketing Management
Course Format: Classroom
School/Trainer: UTS Continuing Professional Education [All Courses]
Training Center(s)/Venue(s): Sydney, NSW, Australia
Jobs & Resumes: Sydney
Houses & Roommates: Sydney

This course provides a practical approach to manipulating the marketing mix, showing how to use product, pricing, promotion and distribution to achieve substantial uplifts in revenue. Marketing techniques are examined for both products and services and demonstrated in business to business and consumer environments. Strategic marketing initiatives are developed and translated into solid tactical......

Course description>>
 

Do you envision yourself leading a successful sales team? Do you have a knack for recognizing and promoting the best in those around you? Do you pride yourself on maintaining a positive, can-do attitude? If this sounds like you, a Diploma in Sales and Marketing Management could open many doors to your future. Ashton College’s Sales and Marketing Management program teaches you the funda......

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The Sales and Marketing Certificate program offers students the opportunity of learning some of the basic skills of those two areas of business. The program also incorporates a number of courses which focus on basic business skills required of everyone who chooses business as a career. ...

Course description>>
 

This is a pathway for recent graduates in any discipline to establish a career in marketing, in either a national or international business. Graduates will gain the knowledge, skills and attitudes necessary to function effectively in a marketing setting, in either a specialist or generalist role, operating in either the public or private sector....

Course description>>
 

This program looks beyond marketing in its traditional sense and focuses on providing participants with an extensive exposure to marketing discipline and strategic dimensions of the enterprise in today’s rapidly changing environment. This program encourages participants to identify, develop and implement strategies which will enhance their organisation’s effectiveness in the marketplace. Part......

Course description>>
 

This course is an analysis of the elements involved in marketing decisions, marketing planning, and implementation through the application of marketing concepts and decision-making tools. This course will be taught using articles to provide students exposure to key marketing concepts. In addition, supplemental material will build towards the development of a comprehensive marketing plan. In ......

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