Marketing Management

at school(s) in Australia or delivered online/live/on-site/by e-learning

Marketing Management
Course Format: Classroom
School/Trainer: UTS Continuing Professional Education [All Courses]
Training Center(s)/Venue(s): Sydney, NSW, Australia
Jobs & Resumes: Sydney
Houses & Roommates: Sydney

This course provides a practical approach to manipulating the marketing mix, showing how to use product, pricing, promotion and distribution to achieve substantial uplifts in revenue. Marketing techniques are examined for both products and services and demonstrated in business to business and consumer environments. Strategic marketing initiatives are developed and translated into solid tactical......

Course description>>
 

This is a pathway for recent graduates in any discipline to establish a career in marketing, in either a national or international business. Graduates will gain the knowledge, skills and attitudes necessary to function effectively in a marketing setting, in either a specialist or generalist role, operating in either the public or private sector....

Course description>>
 

This program looks beyond marketing in its traditional sense and focuses on providing participants with an extensive exposure to marketing discipline and strategic dimensions of the enterprise in today’s rapidly changing environment. This program encourages participants to identify, develop and implement strategies which will enhance their organisation’s effectiveness in the marketplace. Part......

Course description>>
 

This unit examines the relationship between the needs, behaviour and demands of the marketplace and the objectives, marketing strategies and programs developed by the firm. The unit utilises lectures, a project and a marketing simulation game that is designed to explore the complex interrelationships in marketing within a dynamic setting. The unit commences with an introduction to the marketing......

Course description>>
 

Graduates from the program will be able to operate effectively as marketing professionals in both the domestic and international business environment. It’s all about management. At some time in your working life you will have to manage something. It might be a section or department of a company or corporation or in the government sector. It might be a hospital ward or it might be your ow......

Course description>>
 

This course covers marketing from the point of view of the marketing manager. It defines marketing, how the marketing process works, and the importance of marketing as a central function of organisation effort in an increasingly complex and competitive business environment. The critical importance of the marketing plan is emphasised. The major tools and techniques used by modern professional ma......

Course description>>
 

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