Marketing Management

at school(s) in Makati City or delivered online/live/on-site/by e-learning

Marketing Management
Course Format: Classroom
School/Trainer: Asia Pacific College [All Courses]
Training Center(s)/Venue(s): Makati City, Manila, Philippines
Jobs & Resumes: Makati City
Houses & Roommates: Makati City

Major decisions facing marketing executives and top management in their attempt to harmonize the objectives and resources of the organization with the opportunities found in the marketplace will be the main topic in this course. Recent theoretical developments in marketing and related disciplines and their application in management will also be discussed. Readings, case analysis and discuss......

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This course looks at the broadening role of marketing and its potential for coordinating the development and growth in an organization. Students enrolled in this program get a chance to create integrated marketing plans encompassing the entire value/supply chain of a chosen organization amidst the high technology revolution....

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This course is an analysis of the elements involved in marketing decisions, marketing planning, and implementation through the application of marketing concepts and decision-making tools. This course will be taught using articles to provide students exposure to key marketing concepts. In addition, supplemental material will build towards the development of a comprehensive marketing plan. In ......

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Students have the opportunity to expand upon the marketing principles and concepts learned in 150 Introduction to Hotel Sales and Marketing. Emphasis is placed on marketing in a multi cultural environment; the key elements of global marketing are covered. Topics include: the development and implementation of marketing plans, the marketing mix, international distribution systems and global marke......

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Maharashtra Institute of Technology (MIT), Pune came into begin in JUNE 1983 with the objective to educate and train, young and deserving students in the field of engineering and technology. Since its inception, it strived for the betterment of the society through a value based education system. With over 30,000 students across varied disciplines under its umbrella, MIT Group of institutes has ......

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The fast changing marketing environment demands that professionals learn new skills, improve their efficiency, learn to compete and think out of the box. Since sales and marketing works directly with customers and there is need for good managerial talent to interpret and satisfy the needs and desires of customers. All this requires an education that is intensive, comprehensive and closely linke......

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