Marketing Management

at school(s) in Manila or delivered online/live/on-site/by e-learning

TRADE MARKETING MANAGEMENT (Diploma)
Course Format: Classroom
School/Trainer: De La Salle College of Saint Benilde School of Professional & Continuing Education [All Courses]
Training Center(s)/Venue(s): Manila, Philippines
Jobs & Resumes: Manila
Houses & Roommates: Manila

Many Marketers have a vague understanding on how to manage their presence at the retail channels that their target market visits to purchase their brands. They do not fully appreciate the fact that the success of their brands are also largely due to the ability of the trade to support the brand’s growth plans. The module will tell them how this should be done, and how their relationships with t......

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The course starts with learning how to do marketing research and how to use the study results in strategic planning. The students will be taught to appreciate the value of marketing research, and what of two methodologies will be applicable for their business question to the consumer and their retailer. The students will learn how to develop a project brief, the research questionnaire, how to d......

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This course is an analysis of the elements involved in marketing decisions, marketing planning, and implementation through the application of marketing concepts and decision-making tools. This course will be taught using articles to provide students exposure to key marketing concepts. In addition, supplemental material will build towards the development of a comprehensive marketing plan. In ......

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Students have the opportunity to expand upon the marketing principles and concepts learned in 150 Introduction to Hotel Sales and Marketing. Emphasis is placed on marketing in a multi cultural environment; the key elements of global marketing are covered. Topics include: the development and implementation of marketing plans, the marketing mix, international distribution systems and global marke......

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Maharashtra Institute of Technology (MIT), Pune came into begin in JUNE 1983 with the objective to educate and train, young and deserving students in the field of engineering and technology. Since its inception, it strived for the betterment of the society through a value based education system. With over 30,000 students across varied disciplines under its umbrella, MIT Group of institutes has ......

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The fast changing marketing environment demands that professionals learn new skills, improve their efficiency, learn to compete and think out of the box. Since sales and marketing works directly with customers and there is need for good managerial talent to interpret and satisfy the needs and desires of customers. All this requires an education that is intensive, comprehensive and closely linke......

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