Marketing Management

at school(s) in United States or delivered online/live/on-site/by e-learning

Strategic Marketing Management
Course Format: Classroom
School/Trainer: Stanford Graduate School of Business [All Courses]
Training Center(s)/Venue(s): Stanford, California, United States
Jobs & Resumes: Stanford
Houses & Roommates: Stanford

Your organization operates in a dynamic marketplace—competition, consumers, technology, and market forces redefine your industry every day. Staying competitive means continuously adjusting and adapting your customer approach to meet changing needs and expectations. Strategic Marketing Management provides a comprehensive examination of all major components of marketing strategy and their i......

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Develops essential knowledge and skills for effectively planning, implementing, and controlling marketing activities of various organizations. Focus is not only on the application of basic marketing concepts and principles for managing an organizations marketing function but also on strategic decision making for achieving and sustaining competitive advantages in market....

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This course enhances the learner’s analytical, collaborative and communication skills through the study group approach to examination of case studies in business ethics and law. Student teams study challenges facing business leaders regarding responsibilities to employees and society and legal and regulatory systems that enforce those principles. Team members examine published cases and, t......

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Marketing Management addresses the importance of companies being market-driven and customer-focused and presents current theories and practices of marketing management....

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Customer-centric and competitively dominant marketing strategies are vital to business success. This leadership training program provides participants with tools for developing an effective marketing strategy by examining how firms can profitably create and sustain customer value. What You Can Expect The Strategic Marketing Management program’s focus is on appraising go-to-market progr......

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Marketers create growth by understanding market needs and finding ways to better deliver and communicate value to customers. Professionals in this field move up to exciting, creative management positions by showing creative and communication leadership. This program is tailored to helping marketing specialists and sales professionals move up to marketing management roles. Participants learn......

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