Marketing Plan

at school(s) in Australia or delivered online/live/on-site/by e-learning

Strategic marketing planning
Course Format: Classroom
School/Trainer: The University of Sydney Centre for Continuing Education [All Courses]
Training Center(s)/Venue(s): Sydney, NSW, Australia
Jobs & Resumes: Sydney
Houses & Roommates: Sydney

Take your marketing skills to the next level by thinking more strategically. Designed for marketers with some experience, this course will equip you with practical take-home tools to develop stand-out brand goals, write powerful marketing plans and measure your performance. Learn how to get the most from your research and communication spend, discover the importance of financials and discover t......

Course description>>
 

This introductory course provides participants with an understanding of critical marketing activities and a framework for achieving company goals and improved profits. Participants are introduced to key marketing tools to identify customer needs and develop marketing plans. Topics covered by this course include: The marketing concept Identifying market trends and developments Quanti......

Course description>>
 

Marketing is increasingly a part of the roles of operational managers. This course addresses the key decisions involved in marketing plan development. The course covers the key marketing concepts as well as the key components of a marketing plan. At the end of the course students will be able to develop and administer a workable marketing plan for an organisation, a business, a program and/or a......

Course description>>
 

This unit covers the development of a plan for the marketing of a financial product. It covers the analysis of market data, setting of practical and achievable targets and evaluating the results. 1. Identify the organisations strategic directions 1.1 Strategic planning documents, including assessment of market needs, are obtained and analysed 1.2 Previous marketing performance is revie......

Course description>>
 

This course reviews the marketing planning process, the components of an effective marketing plan, and the role of market research and how marketers segment, target and position their product or service. The course then looks at planning and the Four Ps (product, pricing, promotion and placement). After completing this course, you should be able to: Describe the marketing planning proces......

Course description>>
 

The only reason to write a marketing plan is to improve your chances of selling your product or service. This 2-day seminar presents a practical, step by step approach to developing, writing and implementing a successful marketing plan. The emphasis in this course is on identifying and gathering the information you need to write a marketing plan, analyzing that information, and then developing ......

Course description>>
 

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