Marketing Principles

at school(s) in Canada or delivered online/live/on-site/by e-learning

Marketing Principles
Course Format: Classroom
School/Trainer: University of Prince Edward Island [All Courses]
Training Center(s)/Venue(s): Charlottetown, Prince Edward Island, Canada
Jobs & Resumes: Charlottetown
Houses & Roommates: Charlottetown

A Marketing refresher for those who have taken marketing—or for those who haven’t. It’s a whirlwind guide to the basic principles of marketing, including the elements of marketing; going beyond the product-led and sales-led stages; the "marketing concept"; and the marketer’s buzzterms, such as marketing mix, segmentation, product life cycles, differentiation, brand mana......

Course description>>
 

This course provides the student with an overview of the marketing concept and how it can be applied to any type of organization or service. Students also learn how key marketing concepts, principles, and theories can help marketers make effective decisions. Specifically the knowledge and understanding which are needed to assess product, price, promotion and distribution options, and to make ma......

Course description>>
 

The fundamentals of product planning, pricing, promotion and distribution of goods and services with emphasis on the impact of a global economy and technology on marketing activities. Additional attention is given to consumer behavior, market research and market strategies. Students taking the video version of Marketing Principles may choose to rent the videos for the quarter from the ERC with ......

Course description>>
 

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