Marketing Strategies

at school(s) in Australia or delivered online/live/on-site/by e-learning

Marketing Strategies
Course Format: Classroom
School/Trainer: Australian Institute of Management NSW & ACT [All Courses]
Training Center(s)/Venue(s): North Sydney, NSW, Australia
Jobs & Resumes: North Sydney
Houses & Roommates: North Sydney

An intensive program which focuses on the planning and implementation of marketing strategies to ensure business unit and organisation success. Participants will learn how to align marketing opportunities to their organisation’s strategic objectives by analysing internal and external market forces. The vital factors in communicating and implementing marketing initiatives will be explored as wil......

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How can a designer effectively create a clear, consistent, memorable, and lasting identity for a company in a crowded marketplace? Problem-solving methodologies, such as brainstorming and vertical thinking, are applied....

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Addresses Internet and other technology applications in marketing. Concepts and techniques important for understanding electronic marketing and virtual marketplaces are emphasized. As part of the course requirements, students will apply the concepts and skills learned by researching, designing, and building a virtual storefront....

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Examines the principles and terminology utilized in the marketing function and their value and application in the day-to-day operation of a business. Focuses on marketing planning, market segmentation, positioning, targeting and aspects of international marketing. Reviews product development, pricing, promotion and distribution and explores careers in marketing....

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A dynamic introduction to the impact of advancing digital business technologies on customers, markets, industries and business models. Both theoretical and operational implications of the digital marketing manager¡¯s role are addressed to help students develop the strategic perspective and practical skills necessary for effectively navigating the new frontiers being opened every day in marketing......

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