Marketing Strategy

at school(s) in United Kingdom or delivered online/live/on-site/by e-learning

Marketing Strategy
Course Format: Classroom
School/Trainer: Cranfield University [All Courses]
Training Center(s)/Venue(s): Bedford, Bedfordshire, United Kingdom
Jobs & Resumes: Bedford
Houses & Roommates: Bedford

This course aims to provide students with a framework for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments. The objectives are to build student understanding and analytical capabilities, in the context of market-driven strategy. Syllabus: Market-driven strategy Situation analysis, including segmen......

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Following the recent Stern and Intergovernmental Panel on Climate Change (IPCC) reports, running a sustainable business is no longer a luxury but the only rational economic choice. Marketers have an important role to play in this process, as sustainability will have a significant effect on value drivers such as resource use, relationships, competitive advantage and brand reputation. Be......

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To understand how marketing strategies can develop profitable international business by setting achievable objectives, delivering them by developing cost effective international marketing plans. You will achieve this by adapting your approach to international marketing and gaining skills in multicultural market analysis, strategic development and planning, and cost effective implementation. ......

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Most companies treat their marketing budget as a cost centre, an overhead to be reduced in difficult times and flexed when the cash is available. Real marketing is about adding value not cost to the company’s balance sheet. Our marketing course covers the methods and techniques needed to deliver real value. Delegates will learn that most marketing is simply addressing the status quo, ma......

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Marketing strategy is more important than ever in our highly competitive world, and is becoming more complex as the Internet and mobile computing merge with traditional media. From brand management to customer communications to sales, today’s marketing must integrate multiple media and environments to achieve maximum impact. Print, radio, TV and the Web are becoming one integrated, custome......

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Imagine trying to sell footballs to nursing home residents or life insurance to teenagers. Your chance of succeeding in either case would be pretty low. Now, reverse the scenario and try to sell the footballs to the teenagers and vice versa. Your chances have just increased. You could try increasing them even further through communications. What if you decided to tell the teenagers that using t......

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