Marketing Strategy

at school(s) in United States or delivered online/live/on-site/by e-learning

Integrating marketing strategy and execution
Course Format: Classroom
School/Trainer: Ross School of Business Executive Education [All Courses]
Training Center(s)/Venue(s): Ann Arbor, Michigan, United States
Jobs & Resumes: Ann Arbor
Houses & Roommates: Ann Arbor

The Big Picture Framework is a strategic planning simulation that provides essential tools for building simplified, integrated strategic marketing plans that evolve with the organization. In this engaging three-day program you’ll learn how to apply the framework and will experience the planning simulation process firsthand. You’ll walk away with a toolkit that helps you put the strate......

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This course explores the process of decision making in marketing, including strategy development, elements of competition and decision analysis tools. Students use SWOT analysis to formulate marketing strategies....

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Gain insight into consumers’ consumption habits and goals to create a well-defined marketing strategy for competitive advantage. Senior members of the Kellogg School of Management’s marketing faculty, in conjunction with leading marketing experts, lead this intensive and interactive program which blends theory with sound marketing practice to provide winning strategies and tactics. Th......

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Learn the techniques for analyzing and building effective business-to-business marketing strategies, and take away the tools to implement them in your company. Senior faculty members from the Kellogg School of Management’s marketing department lead this intensive five-day seminar which explores the fundamentals and leading-edge developments in the world of business marketing. The program pro......

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Examines the value of building, sustaining, and communicating a company’s brand and its value proposition through promotional activities and channels of distribution. A competitive, online simulation is used to enhance case studies....

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This executive education program delves into the unique problems confronting business-to-business marketers across a broad spectrum of organizations. Assessing markets, segments, and customers, participants acquire the know-how to formulate and implement successful marketing strategies in their own industry. What You Can Expect Addressing the full range of business-to-business marketing dis......

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