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Marketing and E-Commerce

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Marketing and E-Commerce
Course Format: Classroom
School/Trainer: Worcester Polytechnic Institute [All Courses]
Training Center(s)/Venue(s): Worcester, Massachusetts, United States
Jobs & Resumes: Worcester
Houses & Roommates: Worcester

This course discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. It examines various Web-based business models for effectively and efficiently using the net as a strategic marketing tool for new products, market research, direct and indirect distribution channels, and marketing communications. The course considers both business-to- consume......

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