Planning

at school(s) in New Zealand or delivered online/live/on-site/by e-learning

Marketing Planning Workshop
Course Format: Classroom
School/Trainer: The University of Auckland Business School [All Courses]
Training Center(s)/Venue(s): Auckland, New Zealand
Jobs & Resumes: Auckland
Houses & Roommates: Auckland

Even though marketing and marketing planning has been around for a very long time, it remains one of the great unconquered challenges for many business managers and marketing practitioners alike. For this reason, this VERY PRACTICAL step-by-step WORKSHOP has been developed as a cooperative project between the University of Auckland and business. It is aimed at assisting you to develop a marketi......

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Most strategic planning processes work from today forward not from the future back - implicitly assuming, whatever the evidence to the contrary, that the future will be more or less like the present. Only a tiny percentage of the industry conventions are ever challenged, rendering strategy-making largely extrapolative. Topics Covered Over the 2 days you will cover: Strategy Development......

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Planning for growth is a cardinal element of any ongoing business enterprise, as no commercial venture can remain stagnant and expect to stay at the top. Managers of business enterprises should possess the skill to appreciate how economic forces of the market place create both opportunities and the constraints for making profit as well as formulating a plan for market growth. To this end an und......

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“Designing and producing an event �whether it is a meeting, corporate event, fund-raising gala, conference, convention, incentive or other special event �has been compared to directing a movie but it is actually more like a live stage production. It is a high-wire act without the safety nets. Once your event starts there are no second chances� Judy Allen, Event Planning An event is a......

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This course will assist students in learning the fundamentals of effective business planning. It teaches students the concepts they need to understand in order to properly assess a new business idea and make it yield results. Several skill building exercises help to put the theory into practice. Topics covered include organizing a business plan, choosing a business name, developing a missio......

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This course systematically examines a range of approaches to tourism planning and policy making at different scales with reference to both New Zealand and international examples. It will also develop an understanding of the impact of planning and policy making on tourism businesses and foster students’ analytical and participatory skills. ...

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