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Principles of Advertising

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Principles of Advertising
Course Format: Classroom
School/Trainer: James Madison University School of Media Arts & Design [All Courses]
Training Center(s)/Venue(s): Harrisonburg, Virginia, United States
Jobs & Resumes: Harrisonburg
Houses & Roommates: Harrisonburg

Study of the principles and practices of advertising, including the process, planning, production and placement of commercial messages. Students will learn of the social impact, creative strategy, consumer use, message production and media placement strategies of advertising. Students get practical experience applying an integrated communication strategy....

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