Public Relations

at school(s) in Hong Kong or delivered online/live/on-site/by e-learning

Public Relations Writing
Course Format: Classroom
School/Trainer: Institute of Professional Education And Knowledge [All Courses]
Training Center(s)/Venue(s): Hong Kong, China
Jobs & Resumes: Hong Kong
Houses & Roommates: Hong Kong

By completing this module, students should be able to: i. Apply techniques in writing common publicity & press release in Chinese & English ii. Write according to a suitable PR plan to maintain the brand or corporate identities Content 1. Public Relations Writing: Principles and Styles 2. Creating Newsworthy Publicity & Message Development 3. PR Writing Practices for Beg......

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By completing this module students should be able to: -Gain basic understanding of public relations management -Apply public relations tactics to various types of marketing initiatives -Design an effective public relations strategy Content 1. Introduction to Public Relations 2. Ethics and Professionalism 3. Public Relations and the Law 4. Public Relations Research 5.......

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By completing this module, students should be able to: i. Apply techniques in various process of managing public relations campaigns such as the planning process, setting objectives, conducting research, allocation of resources, etc. ii. Design and apply effective strategies and tactics in public relations campaigns iii. Evaluate the review the effectiveness of public relations campaigns ......

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By completing this module, students should be able to: i. Apply techniques in creating a Investor Relations (IR) plan, setting objectives and strategies as well as other tools to manage various types of IR events ii. Evaluate the benefits of adopting a suitable IR strategy towards a given stock market or market situation iii. Design a formal financial PR plan for a Blue Chip or Pre-IPO Compa......

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Organizations, including corporations, government and not-for-profit, understand the important role of strategic communications in their success. This course is for you if you: are a beginning practitioner, responsible for communications; work in conjunction with the communications team within your organization; or want to better understand the valuable contributions communications can make to ......

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This course has been developed from a blended syllabus based upon public relations subjects, promotion subjects and marketing subjects, and includes practical activities and industry relevant projects. Public relations, promotion and marketing is BIG business—and people working in the industry can earn $50,000 to $90,000 a year or more. Plus there are bonuses and benefits not usually a......

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