Public Relations

at school(s) in Melbourne or delivered online/live/on-site/by e-learning

Public Relations (Diploma)
Course Format: Classroom
School/Trainer: RMIT University [All Courses]
Training Center(s)/Venue(s): Melbourne, VIC, Australia
Jobs & Resumes: Melbourne
Houses & Roommates: Melbourne

The Graduate Diploma of Public Relations provides high-quality professional education in the broad field of communication, with an overriding focus on public relations. It covers a wide range of theoretical aspects. Students will be encouraged to acquire and fine-tune skills in the practical aspects of public relations and to place these in a broader social context. This is a broad-based pro......

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Strategic PR & Planning is one of four units that make up the Public Relations Certificate. Prerequisite: PR Principles & Practices. Strategic PR analysis and management tools. Using those tools, case studies will be presented in: organisational environment; industry analysis; mission, values and culture; leadership; internal communication issues; crisis management; media relations; government ......

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Public Relations Writing is one of four units that make up the Public Relations Certificate. This Unit covers: basic public relations writing; grammar, spelling and punctuation review; resources; different approaches to NEWS; the media release; newsletter writing; backgrounds and fact sheets; brochures; speeches; scripts; writing a proposal; writing for the Internet. Benefit - students will bec......

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Principles and Practices is one of four units that make up the Public Relations Certificate. This Unit covers: what PR is about, basic concepts, communication processes, public relations as a four step process, public opinion/attitude change, communication tools - written, visual & spoken, ethics and law in public relations, social responsibility and professionalism. Benefit - students will cov......

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Media Relations is one of four units that make up the Public Relations Certificate. This Unit covers: how the media work; media language; media releases; media conferences, contacts, events; print, radio, TV, how they differ; workshop on interview skills; radio workshop; television interviews; television workshop; the print interview; preparing others for interviews. Benefit - students will exp......

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This course supports the requirements of industry by providing training in the skills and knowledge required to access career opportunities in public relations. As students progress through the course, they are recognised for the knowledge and skills gained at each stage, commencing with the Certificate IV in Business (Public Relations) on completion of the required units. This allows for stude......

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