Public Relations Management

Public Relations Management
Course Format: Classroom
School/Trainer: Institute of Professional Education And Knowledge [All Courses]
Training Center(s)/Venue(s): Hong Kong, China
Jobs & Resumes: Hong Kong
Houses & Roommates: Hong Kong

By completing this module students should be able to: -Gain basic understanding of public relations management -Apply public relations tactics to various types of marketing initiatives -Design an effective public relations strategy Content 1. Introduction to Public Relations 2. Ethics and Professionalism 3. Public Relations and the Law 4. Public Relations Research 5.......

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This course provides the skills and knowledge to get ahead in an exciting career in marketing communications management and is suitable whether you have previous marketing experience and/or qualifications or not. Advertising and Public Relations Management MSc complements our other two postgraduate marketing degrees: Marketing Management MSc - a general marketing degree designed for those witho......

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Public Relations, one of the fastest growing professions, plays an important role in helping organizations realize their goals. PR professionals need to be strategic thinkers and planners, skilled communicators and leaders who help their organizations build and maintain relationships. Established or aspiring practitioners can develop their skills and knowledge through this certificate program, ......

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Public relations executives:- Who have senior posts with responsibility for public relations in large organisations. Who are account directors in major national or multi-national public relations consultancies. Who run national or multi-national public relations consultancies. Who are advisers at Ministerial level in government departments. ALSO Company directors and others in se......

Course description>>
 

Public relations executives:- Who are account directors in major national or multi-national public relations consultancies. Who run national or multi-national public relations consultancies. Who are advisers at Ministerial level in government departments. ALSO Company directors and others in senior positions who need to understand top-level public relations strategies Those who need......

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The scandals that have hit high-profile corporations in the U.S. and internationally have recently demonstrated the role effective public relations can play in defining, defending and rebuilding a brand. Not every operational crisis becomes a PR crisis, but oftentimes it does, so having an understanding of how to properly leverage public relations is key for any executive. Furthermore, one of t......

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