Relationship Marketing

at school(s) in Bedford or delivered online/live/on-site/by e-learning

Relationship Marketing
Course Format: Classroom
School/Trainer: Cranfield University [All Courses]
Training Center(s)/Venue(s): Bedford, Bedfordshire, United Kingdom
Jobs & Resumes: Bedford
Houses & Roommates: Bedford

The aim is for students to understand the concept and key principles of Relationship Marketing and to be able to apply Relationship Marketing to both external and internal customers. The objective will be to learn about Relationship Marketing implementation from theory and from examples of best practice. Syllabus The evolution of relationship marketing Key concepts in relationship mark......

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Many firms today seek to establish closer relationships with their customers in hopes of generating loyalty and repeat purchase behavior. This module examines the premises underlying relationship marketing, the types of customers for which it is most appropriate, and some of the risks inherent in adopting a relationship strategy....

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Relationship Marketing is about adjusting your marketing strategy based on the buying behaviour of your customers. This course starts by explaining various theories of marketing and subsequently introduces the concept of relationship marketing and gives ideas of how to implement it. As a result, we review your current marketing activity and put together a marketing plan based on a combination o......

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