Relationship Marketing

at school(s) in United Kingdom or delivered online/live/on-site/by e-learning

RELATIONSHIP MARKETING
Course Format: Classroom
School/Trainer: The School of Management, University of Surrey [All Courses]
Training Center(s)/Venue(s): Surrey, United Kingdom
Jobs & Resumes: Surrey
Houses & Roommates: Surrey

The aims of this module are to provide understanding and knowl ed ge of RM bas ed upon: How the relationship cycle is at the foundation of the process of customer relationship management. An understanding of the economics of undertaking a strategic approach to RM. This will provide the accept ed financial reasons as well as a critical approach to RM economics. The use of CRM and RM term......

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The aim is for students to understand the concept and key principles of Relationship Marketing and to be able to apply Relationship Marketing to both external and internal customers. The objective will be to learn about Relationship Marketing implementation from theory and from examples of best practice. Syllabus The evolution of relationship marketing Key concepts in relationship mark......

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It provides a stimulating introduction and overview of the key strategic and tactical issues involved in retaining your most important customers. Benefits for your organisation: You are given the opportunity to apply the tools and techniques outlined to your own organisational context, developing an action-plan to apply and make a real difference back at work. Benefits ......

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Many firms today seek to establish closer relationships with their customers in hopes of generating loyalty and repeat purchase behavior. This module examines the premises underlying relationship marketing, the types of customers for which it is most appropriate, and some of the risks inherent in adopting a relationship strategy....

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Relationship Marketing is about adjusting your marketing strategy based on the buying behaviour of your customers. This course starts by explaining various theories of marketing and subsequently introduces the concept of relationship marketing and gives ideas of how to implement it. As a result, we review your current marketing activity and put together a marketing plan based on a combination o......

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