Sale

at school(s) in New Zealand or delivered online/live/on-site/by e-learning

Selling to Key Customers
Course Format: Classroom
School/Trainer: The University of Auckland Business School [All Courses]
Training Center(s)/Venue(s): Christchurch, New Zealand
Jobs & Resumes: Christchurch
Houses & Roommates: Christchurch

The discipline of attracting and retaining the most profitable customers is increasingly recognised as being a driver of financial outcomes. Acquiring and growing ’key customers’ is now being recognised as a vital activity for organisations. These assets require strategic planning, maintenance and sales development in order for their true value to be realised. This course provides str......

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Learn the Fundamentals of Social Marketing and how it can benefit your company. Understand Best Practice Principles and how to apply them for success. Appreciate the Business and Societal Trends which Assure Expansion of Social Marketing in the Future Business Mix. Social marketing allows non-profit organisations to develop long-term income earning strategies by aligning with for-prof......

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The survival of a business depends on the successful delivery of service in three key areas: 1. by its business units 2. by its external suppliers 3. as a supplier to its customers. A good programme of Service Level Agreements establishes the structure and processes to ensure the success of a business. However, the majority of Service Level Agreements are doomed to failure through poor c......

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Many companies today are seeking not just �suppliers�but ‘partners� These companies want to do business with organisations that can assist them to save money, make money or in some way add value to their business offering. To succeed in today’s highly competitive marketplace, salespeople need to not only have knowledge of their own products and services, but require an understanding of t......

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This Short Course is designed to help you achieve greater profits through effective pricing strategies and tactics. Pricing is a key business tool that is often set aside from strategy and performance management. Adding just 1% to top-line revenue can contribute 7-10% to operating profits. In 2 days you will be given practical tools and frameworks for setting the right competitive price fo......

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Even though marketing and marketing planning has been around for a very long time, it remains one of the great unconquered challenges for many business managers and marketing practitioners alike. For this reason, this VERY PRACTICAL step-by-step WORKSHOP has been developed as a cooperative project between the University of Auckland and business. It is aimed at assisting you to develop a marketi......

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