Search Engine Marketing

at school(s) in Sydney or delivered online/live/on-site/by e-learning

Effective search engine marketing
Course Format: Classroom
School/Trainer: The University of Sydney Centre for Continuing Education [All Courses]
Training Center(s)/Venue(s): Sydney, NSW, Australia
Jobs & Resumes: Sydney
Houses & Roommates: Sydney

A successful search engine marketing strategy is one of the primary ways in which business websites can attract new customers. During this course we’ll explore the main search-engine marketing techniques for business websites. You’ll learn about the process of search engine optimisation, including keyword research, writing optimised content, getting web pages indexed by search engines......

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This nationally recognized Search Engine Marketing (SEM) traing course and online certificate program has been developed in direct response to the skyrocketing growth of the search engine industry. This comprehensive program covers all aspects of search engine marketing including; search engine optimization, pay per click marketing and web site copywriting. These are the essential components fo......

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I. Search Engine Optimization 101 a. Course Introduction b. Introduction to SEO c. Search Engine Basics d. SEO Requirements Gathering e. Keyword Research f. Title and META Tag Creation g. SEO Copywriting h. SEO Integration i. Search Engine and Directory Submission j. Search Engine Spam k. SEO Reporting and Conversions II. Search Engine Optimization 201 a. Course Introduction ......

Course description>>
 

Course Outline I. Search Engine Optimization 101 a. Course Introduction b. Introduction to SEO c. Search Engine Basics d. SEO Requirements Gathering e. Keyword Research f. Title and META Tag Creation g. SEO Copywriting h. SEO Integration i. Search Engine and Directory Submission j. Search Engine Spam k. SEO Reporting and Conversions II. Search Engine Optimization 201 a. Co......

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Is your website driving lots of traffic? Have you been paying too much for your advertising only to find out that banner ads may not be working as well as budgeted? Save time, money and frustration with Pay Per Click advertising campaign. Faculty expert, Tony Wright, will introduce you to the money making specialty every online business owner should learn. This course will cover the major (a......

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The Search Engine Marketing training series has been developed in direct response to the skyrocketing growth of the search engine industry. No longer the territory of geekdom, search has exploded into the mainstream over the past few years and businesses are falling over themselves to get seen by online searchers. And they’ll pay big bucks to search engines for the privilege. Search gia......

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