Services Marketing

Services Marketing
Course Format: Classroom
School/Trainer: Institute of Professional Education And Knowledge [All Courses]
Training Center(s)/Venue(s): Hong Kong, China
Jobs & Resumes: Hong Kong
Houses & Roommates: Hong Kong

By completing this module, students should be able to: i. Apply techniques in servicing clients in Public Relations or Event Management Industries ii. Design and implement an effective and client-focused services marketing plan. Content 1. Introduction to Services Marketing: Intangibility and instability 2. Planning and Managing Services Delivery 3. Services Marketing St......

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Students of this course will learn the nature of services marketing and the special requisites that distinguish successful services marketing from goods marketing. Topics include promoting and making the service tangible, designing optimal service operations, the ideal service worker, pricing of services and critical points of services delivery....

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This unit explores the important issues in the marketing of services including: the differences between marketing services and marketing goods; the importance of customer relationships in services marketing; the importance and measurement of quality in service provision; and the application of services marketing principles in a range of diverse industries and sectors (such as professional servi......

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Enrich Training offers a range of short, information packed courses (1-2 day) that deliver on skills and knowledge without a huge investment of your time. If you have a need to upgrade your skills in a specific area this will be a great solution for you. ...

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The service sector is one of the fastest growing sectors. Services currently account for approximately 70 per cent of GDP in Australia and 75 per cent of employment is within this sector. This unit explores the pertinent issues related to the services sector globally. You will define a service and understand the implications of this on marketing research and buyer behaviour. You will also devel......

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Theory and practice in the marketing and management of services; service encounters/experiences, service design and delivery; service quality and customer satisfaction; managing people in service organizations....

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