Services Marketing

at school(s) in Australia or delivered online/live/on-site/by e-learning

Services Marketing
Course Format: Classroom
School/Trainer: Macquarie Graduate School of Management [All Courses]
Training Center(s)/Venue(s): Macquarie Park, NSW, Australia
Jobs & Resumes: Macquarie Park
Houses & Roommates: Macquarie Park

This unit explores the important issues in the marketing of services including: the differences between marketing services and marketing goods; the importance of customer relationships in services marketing; the importance and measurement of quality in service provision; and the application of services marketing principles in a range of diverse industries and sectors (such as professional servi......

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Enrich Training offers a range of short, information packed courses (1-2 day) that deliver on skills and knowledge without a huge investment of your time. If you have a need to upgrade your skills in a specific area this will be a great solution for you. ...

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The service sector is one of the fastest growing sectors. Services currently account for approximately 70 per cent of GDP in Australia and 75 per cent of employment is within this sector. This unit explores the pertinent issues related to the services sector globally. You will define a service and understand the implications of this on marketing research and buyer behaviour. You will also devel......

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This course will focus on the vital importance of service industries such as banking and finance, healthcare, automobile services and the role they play in today’s economy. The course will supplement and build on the basic marketing course by focusing on the strategies and problems specific to service businesses. It introduces a new focus within the marketing mix, emphasizing the implicati......

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While the marketing of services has much in common with the marketing of goods, unique challenges in this area require equally unique marketing management techniques and strategy. This course provides students with the requisite skill set for customer analysis, decision-making and strategy formulation in the service sector....

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Focuses on the distinctive aspects of service organizations including the importance of service quality and how marketing goals, mixes and strategies are tailored accordingly. You will learn about new developments in the marketing of services, including the Internet, and how they apply in different settings, including financial, professional and not-for-profit. Case studies are used....

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