Services Marketing

at school(s) in Canada or delivered online/live/on-site/by e-learning

Services Marketing
Course Format: Classroom
School/Trainer: HEC Montréal Business school [All Courses]
Training Center(s)/Venue(s): Montreal, Quebec, Canada
Jobs & Resumes: Montreal
Houses & Roommates: Montreal

This course explores the difference between service and manufacturing operations, and the degree of distinct marketing skills and tools required: unique characteristics stands for unique marketing strategies. It is based on lectures, cases selected from a variety of service operations with a particular interest on service business models and their evolution or reinvention, and highly specific r......

Course description>>
 

The service sector is one of the fastest growing sectors. Services currently account for approximately 70 per cent of GDP in Australia and 75 per cent of employment is within this sector. This unit explores the pertinent issues related to the services sector globally. You will define a service and understand the implications of this on marketing research and buyer behaviour. You will also devel......

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This course will focus on the vital importance of service industries such as banking and finance, healthcare, automobile services and the role they play in today’s economy. The course will supplement and build on the basic marketing course by focusing on the strategies and problems specific to service businesses. It introduces a new focus within the marketing mix, emphasizing the implicati......

Course description>>
 

While the marketing of services has much in common with the marketing of goods, unique challenges in this area require equally unique marketing management techniques and strategy. This course provides students with the requisite skill set for customer analysis, decision-making and strategy formulation in the service sector....

Course description>>
 

Focuses on the distinctive aspects of service organizations including the importance of service quality and how marketing goals, mixes and strategies are tailored accordingly. You will learn about new developments in the marketing of services, including the Internet, and how they apply in different settings, including financial, professional and not-for-profit. Case studies are used....

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