Services Marketing

at school(s) in United States or delivered online/live/on-site/by e-learning

Services Marketing
Course Format: Classroom
School/Trainer: Western Kentucky University [All Courses]
Training Center(s)/Venue(s): Bowling Green, Kentucky, United States
Jobs & Resumes: Bowling Green
Houses & Roommates: Bowling Green

Focuses on the marketing of intangible products by discussing strategic implications for marketing mixes (product, price, place, and promotion) and consumer perceptions and expectations. ...

Course description>>
 

This course focuses on knowledge needed to implement service strategies for competitive advantage across industries. In addition to traditional marketing mix topics (product, price, place and promotion), this course will thoroughly investigate service marketing in terms of understanding and meeting customer requirements, aligning service design and standards, delivering and performing service, ......

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You¡¯ll learn how to exploit service-specific attributes and develop marketing plans that integrate critical success factors like people, processes, productivity and physical evidence in addition to the traditional 4 Ps. At this seminar you¡¯ll explore quality, service design, customer loyalty and management issues. How You Will Benefit Better understand and affect service-customer behavi......

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This course provides the students with an understanding of how the marketing process for services is conducted. Students will learn how to develop a services marketing plan and utilize elements of the marketing for various types of services....

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The service sector is one of the fastest growing sectors. Services currently account for approximately 70 per cent of GDP in Australia and 75 per cent of employment is within this sector. This unit explores the pertinent issues related to the services sector globally. You will define a service and understand the implications of this on marketing research and buyer behaviour. You will also devel......

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This course will focus on the vital importance of service industries such as banking and finance, healthcare, automobile services and the role they play in today’s economy. The course will supplement and build on the basic marketing course by focusing on the strategies and problems specific to service businesses. It introduces a new focus within the marketing mix, emphasizing the implicati......

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