Strategic Marketing

at school(s) in Auckland or delivered online/live/on-site/by e-learning

Strategic Marketing of High Technology Products and Innovations
Course Format: Classroom
School/Trainer: The University of Auckland Business School [All Courses]
Training Center(s)/Venue(s): Auckland, New Zealand
Jobs & Resumes: Auckland
Houses & Roommates: Auckland

Do you have a new product, concept or innovation and want to enter a high technology or high change market? Do you want to expand internationally? Are you starting a company or line of business and want to focus on the most profitable markets? You know that while your core product or technology is very important, market leaders usually win on the strength of better business and marketing str......

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Strategic Marketing: Some Straight-Forward Questions �What is a marketing strategy today? �When do you change your marketing strategy �Why might it be more important to be fast than right? �How do you manage the process of changing your marketing strategy? Strategic Marketing: Some Not-So-Straight-Forward Realities "Strategy is the art of creating value. It provides the i......

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Marketing strategy involves a dynamically oriented analysis of markets and business environments. The goal of this course is to enable students to identify changes, trends, threats and opportunities facing organizations in order to proactively develop branding, promotion, distribution, manufacturing and product strategies to create and sustain competitive advantage....

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This course applies the student’s understanding of contemporary marketing to health care organizations. Key marketing issues and strategies from a healthcare managerial perspective are discussed. A marketing plan for a healthcare organization is developed in a team environment including environmental assessments, buyer behavior, product development, market research, and promotional strateg......

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