Strategic Marketing

at school(s) in Birmingham or delivered online/live/on-site/by e-learning

Strategic Marketing
Course Format: Classroom
School/Trainer: Birmingham Business School [All Courses]
Training Center(s)/Venue(s): Birmingham, United Kingdom
Jobs & Resumes: Birmingham
Houses & Roommates: Birmingham

This module provides an overview of the contribution of strategic marketing to corporate success. It focuses on the analysis, formulation, and implementation of short and long-term marketing strategies. In the module, the fundamentals of segmentation, brand management and relationship marketing are examined in detail. Upon completion of the module participants should be able to: Demons......

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Marketing strategy involves a dynamically oriented analysis of markets and business environments. The goal of this course is to enable students to identify changes, trends, threats and opportunities facing organizations in order to proactively develop branding, promotion, distribution, manufacturing and product strategies to create and sustain competitive advantage....

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This course applies the student’s understanding of contemporary marketing to health care organizations. Key marketing issues and strategies from a healthcare managerial perspective are discussed. A marketing plan for a healthcare organization is developed in a team environment including environmental assessments, buyer behavior, product development, market research, and promotional strateg......

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