Strategic Marketing

at school(s) in Evanston or delivered online/live/on-site/by e-learning

Strategic Marketing and Communications
Course Format: Classroom
School/Trainer: Kellogg School of Management Executive Education [All Courses]
Training Center(s)/Venue(s): Evanston, Illinois, United States
Jobs & Resumes: Evanston
Houses & Roommates: Evanston

Gain a greater understanding for marketing in the “Nanosecond Culture,�and be prepared to immediately implement holistic thinking for your marketing and communications strategy. Taught by senior faculty from the Kellogg School of Management and Department of Integrated Marketing Communications at Northwestern University’s Medill School of Journalism, this program will help you to strategically......

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Marketing strategy involves a dynamically oriented analysis of markets and business environments. The goal of this course is to enable students to identify changes, trends, threats and opportunities facing organizations in order to proactively develop branding, promotion, distribution, manufacturing and product strategies to create and sustain competitive advantage....

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This course applies the student’s understanding of contemporary marketing to health care organizations. Key marketing issues and strategies from a healthcare managerial perspective are discussed. A marketing plan for a healthcare organization is developed in a team environment including environmental assessments, buyer behavior, product development, market research, and promotional strateg......

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