Strategic Marketing

at school(s) in Macquarie Park or delivered online/live/on-site/by e-learning

Strategic Marketing
Course Format: Classroom
School/Trainer: Macquarie Graduate School of Management [All Courses]
Training Center(s)/Venue(s): Macquarie Park, NSW, Australia
Jobs & Resumes: Macquarie Park
Houses & Roommates: Macquarie Park

This unit explores the relationship between marketing strategy formulation and the strategic direction of the organisation. It is designed to develop skills in analysing, planning, implementing and controlling marketing policies in the business enterprise. The central focus is the study of market strategy formulation with particular emphasis on the use of simulation models and behavioural appro......

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Marketing strategy involves a dynamically oriented analysis of markets and business environments. The goal of this course is to enable students to identify changes, trends, threats and opportunities facing organizations in order to proactively develop branding, promotion, distribution, manufacturing and product strategies to create and sustain competitive advantage....

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This course applies the student’s understanding of contemporary marketing to health care organizations. Key marketing issues and strategies from a healthcare managerial perspective are discussed. A marketing plan for a healthcare organization is developed in a team environment including environmental assessments, buyer behavior, product development, market research, and promotional strateg......

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