Strategic Marketing

at school(s) in Manchester or delivered online/live/on-site/by e-learning

Strategic Marketing (Master Degree)
Course Format: Classroom
School/Trainer: Manchester Metropolitan University Business School [All Courses]
Training Center(s)/Venue(s): Manchester, United Kingdom
Jobs & Resumes: Manchester
Houses & Roommates: Manchester

This programme is aimed at students and professionals from any disciplinary background wishing to pursue a career in the field of marketing and or marketing communications. The programme develops a balanced understanding of contemporary marketing theory and practice and develops those practical skills needs to develop and manage marketing and marketing communications programmes. The program......

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Marketing strategy involves a dynamically oriented analysis of markets and business environments. The goal of this course is to enable students to identify changes, trends, threats and opportunities facing organizations in order to proactively develop branding, promotion, distribution, manufacturing and product strategies to create and sustain competitive advantage....

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This course applies the student’s understanding of contemporary marketing to health care organizations. Key marketing issues and strategies from a healthcare managerial perspective are discussed. A marketing plan for a healthcare organization is developed in a team environment including environmental assessments, buyer behavior, product development, market research, and promotional strateg......

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