Strategic Marketing

at school(s) in Nashville or delivered online/live/on-site/by e-learning

Strategic Marketing
Course Format: Classroom
School/Trainer: Vanderbilt University Owen Graduate School of Management [All Courses]
Training Center(s)/Venue(s): Nashville, Tennessee, United States
Jobs & Resumes: Nashville
Houses & Roommates: Nashville

Strategic Marketing: Building Brand to Build Market Share engages participants with the most up-to-date concepts and frameworks from a variety of industries and to apply those to the banking industry. We begin with a look at differing fundamental views of marketing before examining several methods to improve marketing decisions via the use of analytics. In addition, we will examine the relat......

Course description>>
 

Created for managers at all levels, this two-day program focuses on the application of marketing concepts and tools to the health care market. The primary goal is to provide students with the knowledge and skills needed to effectively market health care services and products in both the nonprofit and commercial environments. Instructors use the clear language of managers and show you how to use......

Course description>>
 

Students will gain the knowledge and skills needed to effectively market health care services and products in both the nonprofit and commercial environments. Students will learn how to use publicly available data and information to assess markets, identify opportunities for growth and develop integrated marketing strategies for both new and current products and services. Students will be given ......

Course description>>
 

Marketing strategy involves a dynamically oriented analysis of markets and business environments. The goal of this course is to enable students to identify changes, trends, threats and opportunities facing organizations in order to proactively develop branding, promotion, distribution, manufacturing and product strategies to create and sustain competitive advantage....

Course description>>
 

This course applies the student’s understanding of contemporary marketing to health care organizations. Key marketing issues and strategies from a healthcare managerial perspective are discussed. A marketing plan for a healthcare organization is developed in a team environment including environmental assessments, buyer behavior, product development, market research, and promotional strateg......

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