Strategic Marketing

at school(s) in United Kingdom or delivered online/live/on-site/by e-learning

Strategic Marketing (Master Degree)
Course Format: Classroom
School/Trainer: De Montfort University [All Courses]
Training Center(s)/Venue(s): Leicester, United Kingdom
Jobs & Resumes: Leicester
Houses & Roommates: Leicester

Through exposure to strategic analysis, advanced marketing research, the principles of competitive intelligence and the practice of customer relationship management (CRM), you will improve your understanding of marketing in a competitive environment. This course is grounded in the latest theory and also has a strong practical element. There will be many chances for you to apply your knowledge a......

Course description>>
 

The course is about strategic planning to get the most from your marketing budget. As well as covering gap analysis, targeting and segmentation, it also looks at new ideas and best practice. You will learn how to grow and defend your market position whilst maximising on profitability Course Overview �Marketing orientation: What determines a marketing-led company? �The elements of the......

Course description>>
 

This programme is aimed at students and professionals from any disciplinary background wishing to pursue a career in the field of marketing and or marketing communications. The programme develops a balanced understanding of contemporary marketing theory and practice and develops those practical skills needs to develop and manage marketing and marketing communications programmes. The program......

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The MSc/Diploma Programme in Industrial Sales and Strategic Marketing provides an academic programme of study which will lead to personal development and enhanced performance by sales and marketing personnel and business development specialists. The programme is offered by the Business School at Loughborough University in partnership with BAE SYSTEMS, Corus and Rolls Royce. All partnership ......

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If you are a marketing professional working in the public, private or not-for-profit sectors, and have a thorough grounding in the basic principles of marketing, the Strategic Marketing Management MA course will help you to differentiate yourself by elevating your career to another level. It focuses on the strategic implications of marketing decisions, the theoretical aspects of marketing, and ......

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Take a hands-on approach to strategic marketing planning and work on a plan that demonstrates how to prioritise effectively to impact on revenue, profits and ultimately business success. What will I get out of it? You will: Understand fully the marketing planning process Learn how to understand your customers better - simply Learn to stay on top by prioritising your precious r......

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