Strategic Marketing

at school(s) in United States or delivered online/live/on-site/by e-learning

Strategic Marketing
Course Format: Classroom
School/Trainer: UCLA Extension [All Courses]
Training Center(s)/Venue(s): Los Angeles, California, United States
Jobs & Resumes: Los Angeles
Houses & Roommates: Los Angeles

Gain real-world experience working on a project for a major online search engine and e-marketer. In this capstone course, students apply skills learned in a project-based curriculum. Working in a team structure that simulates a real-life marketing department or consultancy, participants apply marketing and advertising principles, conduct market research, and address issues of brand identity and......

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Master the next generation of strategic marketing planning and tactics made possible by the latest media channels and technologies. In this course, you learn how to establish realistic business and performance goals; systematically evaluate new technologies, as well as evaluate in-market results against specific return-on-investment metrics. You gain a greatly expanded capability to strategical......

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Your organization operates in a dynamic marketplace—competition, consumers, technology, and market forces redefine your industry every day. Staying competitive means continuously adjusting and adapting your customer approach to meet changing needs and expectations. Strategic Marketing Management provides a comprehensive examination of all major components of marketing strategy and their i......

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To earn a Strategic Marketing Certificate, you must complete the core The Big Picture Program and complete three of the four Strategic Marketing Programs. Additional information can be found in our certificate planner. The Strategic Marketing Certificate curriculum is designed to provide you with a complete understanding of The Big Picture concept, and a clear roadmap for acquiring the tools......

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Gain a greater understanding for marketing in the “Nanosecond Culture,�and be prepared to immediately implement holistic thinking for your marketing and communications strategy. Taught by senior faculty from the Kellogg School of Management and Department of Integrated Marketing Communications at Northwestern University’s Medill School of Journalism, this program will help you to strategically......

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Customer-centric and competitively dominant marketing strategies are vital to business success. This leadership training program provides participants with tools for developing an effective marketing strategy by examining how firms can profitably create and sustain customer value. What You Can Expect The Strategic Marketing Management program’s focus is on appraising go-to-market progr......

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