Strategic Marketing

at school(s) in Uxbridge or delivered online/live/on-site/by e-learning

Strategic Marketing Management
Course Format: Classroom
School/Trainer: Brunel University [All Courses]
Training Center(s)/Venue(s): Uxbridge, Middlesex, United Kingdom
Jobs & Resumes: Uxbridge
Houses & Roommates: Uxbridge

Introduction to marketing concepts; the marketing orientation and evolution of marketing Marketing ethics, social responsibility and sustainability Internet marketing and database management: the impact of technology Product and branding decisions Price and place decisions Promotion / communicati......

Course description>>
 

Marketing strategy involves a dynamically oriented analysis of markets and business environments. The goal of this course is to enable students to identify changes, trends, threats and opportunities facing organizations in order to proactively develop branding, promotion, distribution, manufacturing and product strategies to create and sustain competitive advantage....

Course description>>
 

This course applies the student’s understanding of contemporary marketing to health care organizations. Key marketing issues and strategies from a healthcare managerial perspective are discussed. A marketing plan for a healthcare organization is developed in a team environment including environmental assessments, buyer behavior, product development, market research, and promotional strateg......

Course description>>
 

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