Strategic Marketing

at school(s) in Wellington or delivered online/live/on-site/by e-learning

Strategic Marketing Plans
Course Format: Classroom
School/Trainer: Centre for Continuing Education & Executive Development, Victoria University of Wellington [All Courses]
Training Center(s)/Venue(s): Wellington, New Zealand
Jobs & Resumes: Wellington
Houses & Roommates: Wellington

Much is known about good marketing practice, but little is known about how to become a first-rate marketing organisation. This innovative programme equips participants with the practical tools to improve their organisation’s marketing performance. The course provides decision-makers with new and practical methodologies for evaluating the marketing performance of their organisations and, as a re......

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Marketing strategy involves a dynamically oriented analysis of markets and business environments. The goal of this course is to enable students to identify changes, trends, threats and opportunities facing organizations in order to proactively develop branding, promotion, distribution, manufacturing and product strategies to create and sustain competitive advantage....

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This course applies the student’s understanding of contemporary marketing to health care organizations. Key marketing issues and strategies from a healthcare managerial perspective are discussed. A marketing plan for a healthcare organization is developed in a team environment including environmental assessments, buyer behavior, product development, market research, and promotional strateg......

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