Strategic Marketing Management

at school(s) in United States or delivered online/live/on-site/by e-learning

Strategic Marketing Management
Course Format: Classroom
School/Trainer: Stanford Graduate School of Business [All Courses]
Training Center(s)/Venue(s): Stanford, California, United States
Jobs & Resumes: Stanford
Houses & Roommates: Stanford

Your organization operates in a dynamic marketplace—competition, consumers, technology, and market forces redefine your industry every day. Staying competitive means continuously adjusting and adapting your customer approach to meet changing needs and expectations. Strategic Marketing Management provides a comprehensive examination of all major components of marketing strategy and their i......

Course description>>
 

Customer-centric and competitively dominant marketing strategies are vital to business success. This leadership training program provides participants with tools for developing an effective marketing strategy by examining how firms can profitably create and sustain customer value. What You Can Expect The Strategic Marketing Management program’s focus is on appraising go-to-market progr......

Course description>>
 

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