Strategic Planning

Strategic Planning Principles Workshop
Course Format: Classroom
School/Trainer: UTS Continuing Professional Education [All Courses]
Training Center(s)/Venue(s): Sydney, NSW, Australia
Jobs & Resumes: Sydney
Houses & Roommates: Sydney

This course is part of the AFA AdSchool Program: advertising short courses offered by the Advertising Federation of Australia in conjunction with UTS. This course examines the historic development and current approaches to strategic planning for marketing communications. It provides an overview to the theory of developing effective consumer based communications and their role in developing ......

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There are two acid tests for effective communications; Firstly, does it engage the consumer, secondly, does the boardroom see it as effective? This course examines communications from both ends of the spectrum. In these media saturated times, how do we create communications that will genuinely engage our consumer, whilst at the same time proving its effectiveness to the board? Communication......

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In today’s complex environment, the stakes have become increasingly high for managers—whether working in the private sector, the public sector, or with non-profit community organizations. There is an increasing emphasis on accountability, efficiency, and effectiveness; on achieving clearer outcomes and managing for results; and more demanding public and consumer expectations around service......

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In today’s world, business is characterised by change, which presents numerous challenges to anyone attempting to lead and manage it. Thinking ahead with foresight and flexibility will be the point of differentiation and set one apart. This workshop attempts to provide practical skills to the participants in a safe, experiential environment which will have a direct impact on your business. O......

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This program gives the participants the enhanced skills required to develop a strategic plan for today’s rapidly changing global environment. Maximize your role by empowering employees and by setting a systematic and workable strategy that refocuses and refines your business goals and future direction. Program Content: Top Down Targets for Growth and Profitability �Key Performance Indicat......

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This course gives students an in-depth look at the importance of strategic planning and implementation processes in the deployment of ITS. Students will be provided with extensive information regarding the role of ITS, ITS alternatives and options, critical success factors for implementing and deploying ITS services, and much more. Examples of successful ITS implementations are also presented. ......

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