marketing

at school(s) in Los Angeles or delivered online/live/on-site/by e-learning

The Selling Side of Marketing for Small Business
Course Format: Classroom
School/Trainer: UCLA Extension [All Courses]
Training Center(s)/Venue(s): Los Angeles, California, United States
Jobs & Resumes: Los Angeles
Houses & Roommates: Los Angeles

Marketing and sales should work together to maximize profits at a small business. Learn to sell more of your products or services with a coordinated plan; analyze your past sales to target new selling opportunities; set up broad and powerful distribution channels; hire, train, motivate and compensate effective sales people; improve your selling techniques as you have others sell for you. Ideal ......

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Writing for marketing and advertising is all about crafting a message. This course aims to build the essential skills to write clear concise and compelling messages for all media. Over six weeks, students in this course study and practice writing proposals, direct mail pieces, brochure copy, sales letters, business plans, white papers and materials for the digital delivery via the web. Highly i......

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Gain real-world experience working on a project for a major online search engine and e-marketer. In this capstone course, students apply skills learned in a project-based curriculum. Working in a team structure that simulates a real-life marketing department or consultancy, participants apply marketing and advertising principles, conduct market research, and address issues of brand identity and......

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The economy has changed and so have your customers. Take advantage of this time of transition to redefine the marketing and positioning of your business. Learn the marketing and selling techniques that will redirect and benefit your business; use your marketing strengths while minimizing your weaknesses; expand your channels of referral and distribution even with small budgets....

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This course focuses on the latest marketing communication practices, known as integrated marketing communications (IMC), featuring an overview of the major mediums, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts ......

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What’s red hot in marketing today? Being "green." As business becomes more aware of the need to be sustainable and green becomes vogue, marketers need to help companies with this effort. Today’s marketing professional needs to do more than sell products, they need to be part of the cultural shift and move toward more sustainable practice. But there are pitfalls. Learn how to......

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