Advertising

at school(s) in Lahore or delivered online/live/on-site/by e-learning

Advertising Management (Master Degree)
Course Format: Classroom
School/Trainer: Global Institute Lahore [All Courses]
Training Center(s)/Venue(s): Lahore, Pakistan
Jobs & Resumes: Lahore
Houses & Roommates: Lahore

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Course description>>
 

A course consisting of principles of advertising. Advertising is a modern profession with a lot of opportunities in Pakistan. This course aims at providing basic information about techniques and working of advertising as an art and business....

Course description>>
 

Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company’s performance and future, as well as understand the power and importance of a brand from its creation through execution. Designed to explore the mechanisms......

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Many firms today seek to establish closer relationships with their customers in hopes of generating loyalty and repeat purchase behavior. This module examines the premises underlying relationship marketing, the types of customers for which it is most appropriate, and some of the risks inherent in adopting a relationship strategy....

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No matter what the industry, every company must develop new products. They are essential for maintaining sales, replacing outdated offerings, and tapping new market opportunities. Most importantly, customers want new products that meet their changing demands. Companies that can react and meet this demand most efficiently and effectively will hold a strong competitive advantage. Those firms that......

Course description>>
 

The marketing strategy of a global company will be different than one only facing domestic issues. There are various concepts that must be understood that are particular to a multi-national environment. In this module, we discuss fundamental concepts, which are important to understand before moving on. We will look at the various types of advantages that a company can seek in a global environme......

Course description>>
 

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