Marketing Strategy

at school(s) in Boston or delivered online/live/on-site/by e-learning

Business-to-Business Marketing Strategy
Course Format: Classroom
School/Trainer: Harvard Business School [All Courses]
Training Center(s)/Venue(s): Boston, Massachusetts, United States
Jobs & Resumes: Boston
Houses & Roommates: Boston

This executive education program delves into the unique problems confronting business-to-business marketers across a broad spectrum of organizations. Assessing markets, segments, and customers, participants acquire the know-how to formulate and implement successful marketing strategies in their own industry. What You Can Expect Addressing the full range of business-to-business marketing dis......

Course description>>
 

Marketing strategy is more important than ever in our highly competitive world, and is becoming more complex as the Internet and mobile computing merge with traditional media. From brand management to customer communications to sales, today’s marketing must integrate multiple media and environments to achieve maximum impact. Print, radio, TV and the Web are becoming one integrated, custome......

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Imagine trying to sell footballs to nursing home residents or life insurance to teenagers. Your chance of succeeding in either case would be pretty low. Now, reverse the scenario and try to sell the footballs to the teenagers and vice versa. Your chances have just increased. You could try increasing them even further through communications. What if you decided to tell the teenagers that using t......

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Focuses on complex marketing problems involving policy and operational decisions. Issues such as market segmentation, product positioning, marketing channels, and market research are covered with a view toward formulating effective strategy. Through the use of case studies and readings, students will integrate the elements of marketing operations. This is a capstone course and, as such, the stu......

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Studies strategic and operational aspects of the marketing plan for consumer, industrial and service industries; formulation of top management strategic goals; and all elements of the annual marketing plan, including management summary, background data, quantitative objectives and implementation. Also covered is planning for long-range market development. Case studies....

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Executive and Corporate Programs have extensive experience in tailoring courses for organisations representing a diverse range of industries. Programs are developed in consultation with clients to ensure your organisation’s objectives are met. Facilitators are chosen for their superior qualifications, their extensive experience and expertise in the areas relevant to the specified progra......

Course description>>
 

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