Marketing Strategy

at school(s) in Evanston or delivered online/live/on-site/by e-learning

Consumer Marketing Strategy
Course Format: Classroom
School/Trainer: Kellogg School of Management Executive Education [All Courses]
Training Center(s)/Venue(s): Evanston, Illinois, United States
Jobs & Resumes: Evanston
Houses & Roommates: Evanston

Gain insight into consumers’ consumption habits and goals to create a well-defined marketing strategy for competitive advantage. Senior members of the Kellogg School of Management’s marketing faculty, in conjunction with leading marketing experts, lead this intensive and interactive program which blends theory with sound marketing practice to provide winning strategies and tactics. Th......

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Learn the techniques for analyzing and building effective business-to-business marketing strategies, and take away the tools to implement them in your company. Senior faculty members from the Kellogg School of Management’s marketing department lead this intensive five-day seminar which explores the fundamentals and leading-edge developments in the world of business marketing. The program pro......

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Marketing strategy is more important than ever in our highly competitive world, and is becoming more complex as the Internet and mobile computing merge with traditional media. From brand management to customer communications to sales, today’s marketing must integrate multiple media and environments to achieve maximum impact. Print, radio, TV and the Web are becoming one integrated, custome......

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Imagine trying to sell footballs to nursing home residents or life insurance to teenagers. Your chance of succeeding in either case would be pretty low. Now, reverse the scenario and try to sell the footballs to the teenagers and vice versa. Your chances have just increased. You could try increasing them even further through communications. What if you decided to tell the teenagers that using t......

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Focuses on complex marketing problems involving policy and operational decisions. Issues such as market segmentation, product positioning, marketing channels, and market research are covered with a view toward formulating effective strategy. Through the use of case studies and readings, students will integrate the elements of marketing operations. This is a capstone course and, as such, the stu......

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Studies strategic and operational aspects of the marketing plan for consumer, industrial and service industries; formulation of top management strategic goals; and all elements of the annual marketing plan, including management summary, background data, quantitative objectives and implementation. Also covered is planning for long-range market development. Case studies....

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