Marketing Strategy

at school(s) in Maidenhead or delivered online/live/on-site/by e-learning

Sustainable Marketing Strategy Workshop
Course Format: Classroom
School/Trainer: CIM - The Chartered Institute of Marketing [All Courses]
Training Center(s)/Venue(s): Maidenhead, Berkshire, United Kingdom
Jobs & Resumes: Maidenhead
Houses & Roommates: Maidenhead

Following the recent Stern and Intergovernmental Panel on Climate Change (IPCC) reports, running a sustainable business is no longer a luxury but the only rational economic choice. Marketers have an important role to play in this process, as sustainability will have a significant effect on value drivers such as resource use, relationships, competitive advantage and brand reputation. Be......

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To understand how marketing strategies can develop profitable international business by setting achievable objectives, delivering them by developing cost effective international marketing plans. You will achieve this by adapting your approach to international marketing and gaining skills in multicultural market analysis, strategic development and planning, and cost effective implementation. ......

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Marketing strategy is more important than ever in our highly competitive world, and is becoming more complex as the Internet and mobile computing merge with traditional media. From brand management to customer communications to sales, today’s marketing must integrate multiple media and environments to achieve maximum impact. Print, radio, TV and the Web are becoming one integrated, custome......

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Imagine trying to sell footballs to nursing home residents or life insurance to teenagers. Your chance of succeeding in either case would be pretty low. Now, reverse the scenario and try to sell the footballs to the teenagers and vice versa. Your chances have just increased. You could try increasing them even further through communications. What if you decided to tell the teenagers that using t......

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Focuses on complex marketing problems involving policy and operational decisions. Issues such as market segmentation, product positioning, marketing channels, and market research are covered with a view toward formulating effective strategy. Through the use of case studies and readings, students will integrate the elements of marketing operations. This is a capstone course and, as such, the stu......

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Studies strategic and operational aspects of the marketing plan for consumer, industrial and service industries; formulation of top management strategic goals; and all elements of the annual marketing plan, including management summary, background data, quantitative objectives and implementation. Also covered is planning for long-range market development. Case studies....

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