Marketing Strategy

at school(s) in Pittsburgh or delivered online/live/on-site/by e-learning

Industrial Marketing Strategy (Master Degree)
Course Format: Classroom
School/Trainer: Duquesne University [All Courses]
Training Center(s)/Venue(s): Pittsburgh, Pennsylvania, United States
Jobs & Resumes: Pittsburgh
Houses & Roommates: Pittsburgh

The focus of this course is on problems dealing with industrial marketing. These include strategic planning, industrial buyer behavior, market selection, vendor-customer relations and the application of the marketing mix to the industrial environment. Case studies and application of marketing concepts are used as managerial tools of analysis and problem solving. ...

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Analytical Marketing Strategy is the application of multidisciplinary, quantitative methods and models to solve marketing problems. The Analytical Marketing Strategy Track leverages the power of data management and mining, model building, and strategic applications that capitalize upon the school’s dominance in transferring knowledge to information driven decisions and competitive advantag......

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Marketing strategy is more important than ever in our highly competitive world, and is becoming more complex as the Internet and mobile computing merge with traditional media. From brand management to customer communications to sales, today’s marketing must integrate multiple media and environments to achieve maximum impact. Print, radio, TV and the Web are becoming one integrated, custome......

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Imagine trying to sell footballs to nursing home residents or life insurance to teenagers. Your chance of succeeding in either case would be pretty low. Now, reverse the scenario and try to sell the footballs to the teenagers and vice versa. Your chances have just increased. You could try increasing them even further through communications. What if you decided to tell the teenagers that using t......

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Focuses on complex marketing problems involving policy and operational decisions. Issues such as market segmentation, product positioning, marketing channels, and market research are covered with a view toward formulating effective strategy. Through the use of case studies and readings, students will integrate the elements of marketing operations. This is a capstone course and, as such, the stu......

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Studies strategic and operational aspects of the marketing plan for consumer, industrial and service industries; formulation of top management strategic goals; and all elements of the annual marketing plan, including management summary, background data, quantitative objectives and implementation. Also covered is planning for long-range market development. Case studies....

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