Advertising Training Courses and Workshops
School(s) providing training of

Advertising and Promotion Management
Course Format: Classroom
School/Trainer: University of Texas At San Antonio [>>]
Training Centers: San Antonio, United States

The use of communication processes and programs to attain promotional goals; examination of mass and interpersonal forms of communication, and the uses of sales promotion tools. ...

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The Associate of Applied Science and Bachelor of Fine Arts Degree Programs in Visual Communications with a concentration in Advertising Communications are designed to provide a solid foundation in writing, advertising and business, while also providing an overview of design skills such as drawing, graphic design and technical skills. Exposing students to design and business concepts, this Adver......

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Employers are seeking Advertising and Design professionals. The Associate of Applied Science and Bachelor of Fine Arts Degree Programs in Visual Communications with a concentration in Advertising Design from IADT can help you combine your creative talent with business knowledge and skills so you can be prepared for a career in the growing field of advertising. What type of careers can a degr......

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This is an introductory course to the design of advertising for mass media and problem-solving communication. This course focuses on marketing and concept development by analyzing specific client needs. The students will develop headlines based on specific concepts and will integrate art and type to create effective and targeted advertising for both print and electronic media. A brief introduct......

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Covers the uses of various media in formulating an overall consumer-communication strategy, with an emphasis on consumer-targeting techniques and media-mix programming. You will learn about the advantages and disadvantages of differing types of advertising vehicles, including the Internet, in reaching the target audience. The course uses a variety of readings and case materials....

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This course provides the student with an overview of how the Internet can be used as a part of an organization?s advertising and promotion strategy. The focus is on the Internet as another means of communicating with an organization?s various target markets. Quarters Offered: Autumn, Spring, (Distance Learning) Credit Hours: 1 credit hours Instructional Methods: Lecture: 1 hour -......

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An introduction to the critical role that advertising and promotion play in marketing activities. Topics covered include promotional program development and analysis, the communications process and evaluating an integrated marketing communications program. Quarters Offered: Autumn, Spring, (Distance Learning) Credit Hours: 4 credit hours Instructional Methods: Lecture: 4 hours - L......

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The first thing that draws a customer to your marketing or advertising message is the visual element. In this seminar, students learn the secrets to the world’s most successful ads, collateral, and direct mail. Instruction includes the solid rules and guidelines to success across all media, including e-mail and the Web. The seminar also covers how to objectively assess whether your company......

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It is not necessarily the best-qualified person who gets the open position. You must have the qualifications, but more importantly, you also must have a strong presentation of those qualifications, both on paper and in person. This course helps to develop the tools and techniques to find a job that is in sync with your priorities and skills and increase your chances of securing a new position a......

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This course provides practical ideas and applications of marketing, advertising, and sales promotion techniques for managers, owners, and marketing personnel of small-to-medium-size businesses. Topics include marketing, planning, and budgeting; company positioning; networking; personal selling: improving the company image; public relations and product/service publicity; designing and creating a......

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