Advertising Training Courses and Workshops
School(s) providing training of

MSc in Mass Communication Journalism & Advertising
Course Format: Classroom
School/Trainer: College of Media & Communication [>>]
Training Center(s)/Venue(s): Mumbai, New Delhi, Raipur, India

The program provides training combined with intellectual and creative problem-solving approach geared towards work in the media industry. The intention is to produce professionals who are creative, versatile practitioners capable of producing imaginative and intelligent work through a repertoire of practical, inventive, and analytical skills. This course will develop students’ awareness of......

Course description>>

 

The program is an in-depth program spread over three years wherein the student gets to learn all the various aspects of media and communication. The course prepares students for careers in Advertising, Journalism, and mass communication. Graduates will use their preparation to work in areas such as newspapers, magazines, radio, television, the World Wide Web, public relations, publication desig......

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General Concepts of Advertising: Advertising Strategies - Primary and Selective Advertising - Institutional Advertising - Relationship of Objectives of Marketing and Advertising - The Advertising Budget - Methods of Financing the Advertising Budget - The Creative Process - Unique Selling Proposition (USP) - The Media - The Campaign Concept - The Creative Process in Television - Production for T......

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Is advertising persuasion or information? How do you write a publicity plan? Can promotional activities increase sales? Aimed at people in both the private and public sectors who want a basic understanding of the techniques available. Topics include how to choose an advertising agency, where you should advertise in the press and where you shouldn’t, how to save money on direct mail costs, ......

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The Master of Communication also includes Master of Communication (Advertising), Master of Communication (Corporate Communication), Master of Communication (Journalism), Master of Communication (Media), and Master of Communication (Public Relations) The Master of Communication degree has been developed in consultation with industry groups ensuring that it has an appropriate mix of practice a......

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Graphic design Web design Desktop publishing Pre-press artist Pathway to: film/television/video production and art direction Graphic Design professionals work alongside marketing, advertising and media teams, using their skills in visual communication to market products, thereby maximising profit growth for the client’s business. Through a combination of design theory, free-hand ......

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This course is an introduction to the analysis of advertising as social communication. The course will provide a historical perspective on the emergence of "consumerism" as an idea and cultural practice communicated through advertising. It will examine how mass mediated advertising and marketing practices produce stylized narrations by which the social world is reimagined as a world o......

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Humber’s Advertising - Media Sales program covers everything from evaluating the major media in Canada and assessing their strengths and weaknesses, to developing focused media campaigns and compelling media presentations. The expansive curriculum covers translating marketing objectives into media objectives, analyzing audience data, and estimating costs, as well as buying/selling adve......

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This intensive program was developed to meet industry demand for graphic designers and art directors with solid visual, strategic, conceptual, typographic and computer skills. Classes focus on these areas of study and emphasize problem solving, teamwork and relationship building, offering students important life skills, as well as the ability to create and execute professional design and advert......

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This advertising course provides students with detailed knowledge and practical skills relevant to the advertising industry in Canada today. This is done by focusing on: (1) advertising principles and practices, and (2) generic employability skills pertinent to this industry. This course has a number of assignments and in-class workshops designed to allow students to practice and apply the ski......

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