Advertising Training Courses and Workshops
School(s) providing training of

Visual Communications: Advertising Communications
Course Format: Classroom
School/Trainer: The International Academy of Design & Technology in Chicago [>>]
Training Center(s)/Venue(s): Chicago, United States

The Associate of Applied Science and Bachelor of Fine Arts Degree Programs in Visual Communications with a concentration in Advertising Communications are designed to provide a solid foundation in writing, advertising and business, while also providing an overview of design skills such as drawing, graphic design and technical skills. Exposing students to design and business concepts, this Adver......

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Employers are seeking Advertising and Design professionals. The Associate of Applied Science and Bachelor of Fine Arts Degree Programs in Visual Communications with a concentration in Advertising Design from IADT can help you combine your creative talent with business knowledge and skills so you can be prepared for a career in the growing field of advertising. What type of careers can a degr......

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In advertising, the idea is everything. IADT’s six-term program in Advertising Design can help you develop strong, strategically-driven, creative ideas. The exciting and diverse curriculum explores copy-writing, art direction in advertising, graphic design for all media, marketing, and business. The program focuses on the strategic problem-solving so essential to the current marketplac......

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This is an introductory course to the design of advertising for mass media and problem-solving communication. This course focuses on marketing and concept development by analyzing specific client needs. The students will develop headlines based on specific concepts and will integrate art and type to create effective and targeted advertising for both print and electronic media. A brief introduct......

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Covers the uses of various media in formulating an overall consumer-communication strategy, with an emphasis on consumer-targeting techniques and media-mix programming. You will learn about the advantages and disadvantages of differing types of advertising vehicles, including the Internet, in reaching the target audience. The course uses a variety of readings and case materials....

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In the Advertising Concept and Strategy 1 course, students focus on developing a concept that communicates an idea effectively. This course introduces students to the techniques of brainstorming and concept development that are necessary to develop a conceptual design. Classes will be focused on conceptual development and storyboards. Students learn how to create powerful and memorable messages......

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This course provides the student with an overview of how the Internet can be used as a part of an organization?s advertising and promotion strategy. The focus is on the Internet as another means of communicating with an organization?s various target markets. Quarters Offered: Autumn, Spring, (Distance Learning) Credit Hours: 1 credit hours Instructional Methods: Lecture: 1 hour -......

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An introduction to the critical role that advertising and promotion play in marketing activities. Topics covered include promotional program development and analysis, the communications process and evaluating an integrated marketing communications program. Quarters Offered: Autumn, Spring, (Distance Learning) Credit Hours: 4 credit hours Instructional Methods: Lecture: 4 hours - L......

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This course introduces the student to typography, beginning graphic design and offset printing methods. Assignments combining photography and design will emphasize concept generation and producton. Students will learn to create design solutions in both Adobe InDesign and Adobe Photoshop. Projects will include both self promotion materials and client-related assignments. ...

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Chances are, you will be advertising your services in the future. This class will introduce you to the various advertising media, show you how to plan campaigns around traditional selling seasons, and explore how working photographers use advertising. You will write advertising copy and explore type and design options to create a logo and letterhead that reflect your personality. There will als......

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