Advertising Training Courses and Workshops
School(s) providing training of

Consumer Behavior and Decision Making
Course Format: Online
School/Trainer: UCLA Extension [>>]
Training Center(s)/Venue(s): Los Angeles, United States

This module offers an introduction to consumer behavior and the decision-making process. A framework for consumer analysis is presented and the role of marketing strategy is discussed. Decision making is examined as a form of problem solving, and the different levels of decision making also are covered....

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Marketing communications is a vibrant and vital part of the marketing process. It is in this arena that companies attempt to reach their customers, present their products or services to them, and convince them to purchase. Advertising is crucial for announcing new products, maintaining awareness of established brands, or introducing products to a new customer base. However, it is a field that i......

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This overview of the functions of advertising and how they interact with a marketing plan emphasizes the use of research to develop creative strategy and measure the efficacy of a communications program. Other topics include advertising agency practices, media organizations, advertising campaigns, and the role of advertising in society and the economy....

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With a focus on how to develop innovative and effective online advertising, this course teaches you how to plan, create, track, and optimize all types of consumer targeted online advertising campaigns. Topics include media planning and buying in the digital environment; ad creative development, search marketing; email marketing, landing page optimization, digital video advertising. The course a......

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Study of the principles and practices of advertising, including the process, planning, production and placement of commercial messages. Students will learn of the social impact, creative strategy, consumer use, message production and media placement strategies of advertising. Students get practical experience applying an integrated communication strategy....

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This advertising and promotion course analyses cold calling, mail-shots, telephone prospecting, advertising, packaging and many more promotional ideas. Delegates discover the world of semiotic (the study of signs) deconstruction. Analysing promotional materials to look at deeper/hidden messages that pictures, words, sounds and music convey. Once we know how to semiotically deconstruct other adv......

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Whether you use an Ad Agency or do it yourself, this workshop will enable you to focus on the critical factors which determine advertising success. As competitive pressure increases the demands on marketing budgets it is essential that any advertising you run ‘hits the spot�and generates the level of response and financial return that you require. This workshop will help you ensure that your......

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to teach participants how best to sell to media planners/buyers. The course aims to help the sales person understand the structure of an agency and how to use research most effectively to promote their product....

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This course introduces advertising and promotion management, emphasizing the role of advertising and promotion in an organization’s marketing and communications. Topics include regulatory, social and economic aspects of advertising....

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Public Relations training leading to membership of NIPR in Lagos, Nigeria....

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