Advertising Training Courses and Workshops
School(s) providing training of

Advertising (Certificate)
Course Format: Classroom
School/Trainer: Ferris State University [>>]
Training Center(s)/Venue(s): Big Rapids, United States

Identified by the U.S. Dept of Commerce as one of the fastest growing career fields, the advertising certificate will build these skills for you: Understanding media and markets Learning how corporations communicate effectively Learning how to effectively manage advertising You will be exposed to the latest thinking regarding creating and writing ads and skillfully placing them fo......

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Hong Kong’s position as a leading Asian business centre has resulted in a strong advertising, packaging and branding sector. This course is designed to develop creative and conceptually aware graduates who have good technical skills and professional knowledge which will enhance this sector of the creative industries. As a student you will be able to take advantage of the facilities provided......

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As a regional commercial hub Hong Kong has an active and highly professional advertising industry. This course is designed to produce graduates who have the creative concepts and communication skills necessary to enter the industry. As a student you will need to create and produce effective advertising based on market research, the needs of clients and target audiences. Your analysis of this in......

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By completing this module, students should be able to: i. understand the mass media and its role in the advertising process ii. acquire techniques of measurement and calculation in the planning process iii. acquire skills in achieving a successful media plan and marketing strategy Content - Introduction to Media - Media Plan Presentation - Relationship among Media, Adve......

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By completing this module, students should be able to: i. Have a thorough knowledge of various advertising and promotion (A&P) tools; ii. Establish an appropriate promotion objective and message strategy; iii. Analyze the benefits of adopting a suitable promotion strategy towards a given marketing environment; and iv. Develop a formal promotion strategy. Content 1. A&P plan......

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By completing this module students should be able to: i. Develop the advertising strategy ii. Acquire skills in creating and writing effective advertising copy for promotion of products and services iii. Develop creativity and inspiration Content 1. Creating an Advertising Strategy: Strategy vs Execution, study the product & competition, translate features into benefits 2......

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This course aims at helping students to develop, through a balanced curriculum with both generic and vocational knowledge and skills, competencies in a specific trade so as to enhance their opportunities for employment and / or further studies. The Advertising, Packaging and Printing stream covers mainly fundamental knowledge and skills required in various areas including advertising, printing,......

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This course provides the skills and knowledge to get ahead in an exciting career in marketing communications management and is suitable whether you have previous marketing experience and/or qualifications or not. Advertising and Public Relations Management MSc complements our other two postgraduate marketing degrees: Marketing Management MSc - a general marketing degree designed for those witho......

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Effective marketing communications are an essential element of any firm’s marketing strategy. This course focuses on advertising and communications theory and practice and explores this exciting discipline within the wider area of marketing. Methods of communication can make all the difference in marketing, advertising, public relations, sales, retail, services and management. The first year......

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Los estudios de impartidos en ESERP sirven a los titulados para integrarse en el mundo de las Relaciones Públicas, la Comunicación y la Publicidad, ocupando cargos de responsabilidad entre otros: Agencias de Diseño Gráfico y Editoriales Creativos y Directivos de Arte Dirección de Marketing Dirección de Relaciones Internacionales Dirección de Gabinetes de Prensa Gestión de la Comun......

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